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Dazzling Cirque du Soleil Performance |
Orlando Gets Creative
The Orlando/Orange County Convention and Visitors Bureau(CVB) meetings team had a very busy June as they traveled to New York City, Washington DC and Chicago spreading the word to meeting professionals about the unique Orlando creative meeting resources, environments and options available to help spur out-of-the-box thinking and make a lasting impact on meeting, convention or tradeshow attendees.
In only 25 years, Orlando has become the number two meetings destination in the United States, with Las Vegas at number one and Chicago at number three. This is no doubt largely due to Orlando’s world-renowned creativity, imagination and innovation. Entitled “Orlando, Where Creative Minds Meet,” the new Orlando CVB campaign stresses the ultimate meeting goal – inspiring and stimulating attendees to tap into their own creativity to develop new programs, products, partnerships or initiatives.
Through a series of images, the campaign highlights some of the creative possibilities available to planners in Orlando. In one, an astronaut in full space suit is featured as an unconventional keynote speaker; acrobatic performers present an uncommon seminar in another; and a third shot features a backdrop of Orlando fireworks for a non-traditional presentation.
“Orlando was built on creativity. And, it’s 
Attendees engage at DisneyQuest Orlando |
this creative heritage that is the essence of the Orlando brand and the Orlando experience,” said Gary Sain, president and CEO of the Orlando CVB. “The ability to tap into our unique creative energy is the ultimate benefit to an Orlando meeting, the real ROI – that’s Return on Ideas, and the natural foundation for a marketing campaign that differentiates us from every other meeting city.”
In a first-ever Orlando CVB initiative, the “Roadshow” literally brought the message to life for hundreds of meeting planners in the three locations. In each city, a raw art gallery space was transformed into the Orlando experience complete with Orlando “performance art” entertainment, interactive experiences and “think out-of-the-box” creativity workshops led by creativity guru, Gerald “Solutionman” Haman, founder of SolutionPeople® and adjunct professor of innovation at Northwestern University.
"The campaign is also designed to show meeting planners how rewarding an Orlando meeting can be for them,” said David Sargent, Orlando CVB senior vice president of sales & marketing. “With our depth of talent and resources, Orlando can make anything happen that a planner can imagine. Exciting, creative events bring about the success meeting planners seek. ”
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